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Commercial Excellence · Enabling Health Innovation

Great healthcare ideas deserve great commercial execution.

Work directly with me, Khurrum Saleem — bringing 40 years of healthcare commercial experience and hands-on support to help your business grow.

I work with ambitious start-ups, scale-ups and specialist businesses across healthcare, pharmaceuticals, biotechnology, medical communications and medical education.

I bring experienced senior commercial thinking into businesses that want to grow — without automatically adding the cost, commitment or complexity of a full-time senior commercial structure.

You have the expertise. Let's unlock the commercial potential.

Growing businesses often reach an interesting point. The product is strong. The science is compelling. The service is excellent. The people are talented. But commercial growth isn't moving at the same pace.

Perhaps the proposition needs sharpening. Perhaps business development is too reactive. Perhaps opportunities are entering the pipeline but not progressing quickly enough. Perhaps the leadership team knows where it wants to go — but needs experienced commercial support to turn ambition into execution.

I help close that gap.

I don't just advise from the sidelines. I work alongside you to make things happen.

Growth Strategy & Positioning 01

Your proposition needs clearer positioning and a focused route to market.

How I help

Growth Strategy &
Positioning

Clarify who you're really for, the problem you solve and why customers should choose you.

  • Market assessment
  • Commercial strategy
  • Customer segmentation
  • Value proposition
  • Differentiation
  • Go-to-market
  • Service architecture
  • Growth messaging

Turn complexity into a compelling commercial story — and a practical route to market.

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Business Development Excellence 02

Your team is busy, but too few opportunities are progressing.

How I help

Business Development
Excellence

BD teams that are more focused, confident, insightful and effective — from research to close.

  • Target account strategy
  • Insight-led outreach
  • Winning meetings
  • Discovery & qualification
  • Proposals
  • Pipeline progression
  • Objection handling
  • Account development

The objective isn't a busier team. It's a more effective one.

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Fractional Commercial Leadership 03

You need senior commercial direction before a full-time hire is practical.

How I help

Fractional Commercial
Leadership

Senior commercial leadership when you need it — without necessarily hiring it full-time.

  • Commercial strategy
  • Growth planning
  • Pipeline governance
  • BD leadership
  • Processes & KPIs
  • Team performance
  • Opportunity acceleration
  • CEO & founder counsel

Senior leadership without the cost, commitment or complexity of a full-time hire.

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Leadership Coaching & Team Development 04

Your leaders and team need the confidence and skills to perform as you grow.

How I help

Leadership Coaching &
Team Development

Commercial transformation happens through people. Learn it, apply it, review it, improve it, repeat.

  • 1:1 commercial coaching
  • BD team development
  • Live opportunity coaching
  • Meeting preparation
  • Pipeline reviews
  • Role-play application
  • Commercial confidence
  • Performance rhythms

Capability improves when learning changes behaviour — developed inside real work.

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40 years of experience. Direct access to me. Hands-on delivery.

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